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We build

simple geeky smart scalable innovative solutions.

Who is the SAG Digital?

We support the Swiss Automotive Group (SAG) as a Digital Hub in Cologne with technical solutions to tackle the problems of the future. With 4,500 employees, the SAG generates sales of more than EUR 1.1 billion.

We are based in Cologne, have a fast moving small team of developers, product owners, marketeers, designers, SEOs and testers who have a passion for agile product development.

We believe in agile principles.

We strongly believe in the Agile Manifesto. In our daily business we try our best to stick to the following rules and values:

  • Individuals and interactions over processes and tools.
  • Working software over comprehensive documentation.
  • Customer collaboration over contract negotiation.
  • Responding to change over following a plan.

Values we believe in.

Our company culture.

Our company culture is based on trust, passion and ownership. We strongly believe in entrepreneurial thinking and acting. Based on these values and believes we build our team and develop our products. We try every day to do our best to stick to these values.

At the core of this culture are our values that define how we work, interact, exchange and communicate with one another on a daily basis.

Entrepreneurial Thinking

Always ask yourself: What would you do when this is your company?

Data Driven

Let data speak – don’t listen to your gut feeling.

Coffee & Beer

Every good day needs to start with a coffee or ends with a beer.

Team

We trust each other and have fun working together.

Tools and solutions we love

Below you find some tools and technologies we love to work with. We are of course always open to new ideas.

Google Tag Manager

Google Analytics

Jira & Confluence

Slack

CircleCi

Cloudflare

Figma

React Native

Angular JS

Azure Cloud

Typescript

Github

Gitlab

Kameleoon

Sentry

NEXT.js

Python

GraphQL

Power BI

Elastic Search

braze

Creative Cloud

dbt

Terraform

kubernetes

snowflake

Meta

cypress.io

fastlane

vendure

tailwindcss

adjust

Spring Boot

Postman

IntelliJ

Google Ads

We are always searching for great talent. Are you interested? Check out our open vacancies.

Alex

CEO

"I am passionate about developing digital businesses. I love the unique spirit and atmosphere when something new is starting. This is also what is happening right now here with SAG Digital: A great team that is ready to face new challenges backed by a strong corporation with SAG Group."

Marius

Product

"I found my passion in product development and have been working in tech and product for 7 years now. When I ask developers to describe myself with one word it will be "burndown". I am heavily addicted to data driven decisions, pragmatism and love being in crossfunctional teams to ship great products to our users."

Simon

CRM

"As a CRM Manager for SAG I challenge myself everyday to create long term relationships with our customers."

Tim

SEO / Copywriter

"I'm Tim and here for search engine optimization. As a content marketing manager, I deliver helpful content and technical optimizations to our clients in the fascinating world of SEO."

Konstantin

Product

"What I love most about Product Management? The diversity of tasks and responsibilities. PM means working on the crossroads between business and technology. It means constantly interacting with people and diving into all sorts of data. As a Product Owner I constantly strive to deliver, but I also take time to be creative. My mind is laser-focused on the next sprint, while the product vision always guides me like a compass. This variety is what keeps me excited everyday!"

Diego

Design

“I love design because it is a discipline that touches people's lives through creating sensory experiences. Its pervasive presence affects absolutely everything around us. I believe that design is, in its own right, inclusive, diverse, interdisciplinary, universal, and accessible to all.”

Filiz

HR

"I'm Filiz and as a working student in the human resources department, I support my colleagues and try to make their work easier. Why Human Resources? You're constantly in contact with new people, so it's never boring. My goal is to bring new talented and motivated people to SAG digital and most importantly, we want to create a safe and friendly environment."

Bibiana

Scrum Master

"As a Scrum Master I understand and value agile principles, tools, frameworks, ceremonies and artifacts. I help the teams by empowering and encouraging them to be more cross-functional."

Lina

QA

"I support the team's QA needs as a Working Student. I get to be part of every step a product takes and I help to make sure everything runs as smoothly as possible."

Sebastian

Social Media

„As a Social Media Manager, social media is my passion. I love creating content and interacting with the community.”

Ana

Design & UX

‘‘As a dedicated UI/UX Designer, I take pride in crafting visually appealing and innovative designs that cater to the preferences of users. I understand that individuals are driven by both rational and emotional factors, which is why, when embarking on a new design project, I prioritize the end user's experience, taking into consideration how they will perceive and interact with the product.

Design, for me, transcends beyond the realm of a mere occupation. It is a fervent passion that fuels my daily creativity and commitment to producing exceptional work‘‘

Alina

Design & UX

"In my role as a UX/UI Designer, my primary objective is to enhance the visual and functional aspects of websites and apps. I specialize in understanding user preferences and streamlining user experiences. I stay abreast of contemporary design trends to ensure our creations remain cutting-edge and visually compelling. My job goes beyond just being professional; I'm really passionate about creating easy-to-use digital designs."

People behind the SAG Digital

Chris

Technology

"I would like to think my contribution to Github’s Arctic Code Vault will have an impact on generations to come. Especially my half-baked attempt of building the game “Snake” in HTML5 and JS will show future engineers what it was like to develop code in the early 21st century: It’s hard work, it’s a struggle and we can only aspire to become a better version of ourselves each day. Having that said, I like to empower developers to get shit done and be pragmatic about solutions. And hey, that game of snake is fun, unless you hit the border on the right hand side. Could you help with that? PRs welcome…"

Giacomo

Growth & Marketing

"I am a petrol-head that once happened to become passionate about data and web analytics.
My goal is to perpetually refine our Marketing tactics and ensure SAG Digital the possibility of embracing new opportunities. My motto? "Be data-driven, not just data-informed.”

Jannik

QA

"Three years ago I found my niche in software developing and never looked back! I enjoy working in teams and value communication with various departments, trying to build bridges between developers, designers and product. My goal is to ensure software runs smoothly and meets our clients needs."

Viktoria

Design & UX

"Designing interfaces to explain functionality is my job, but being innovative to meet the users needs is my passion. With human centered design in mind, I create solutions that are not only easy and joyful to use, but bring value to our customers. Guided by the principles of Design Thinking, I enjoy working with interdisciplinary teams to improve products to fit the needs of users and business."

Julian

Finance

"My name is Julian and I have a passion for numbers – because numbers don't lie. I started my career more than 10 years ago in one of the big four companies. Since then I have also worked in Investment Banking and did my MBA in Barcelona. I like to surround myself with people who have dreams, desire and the ambition to succeed in whatever they do. And always remember – the best view comes after the hardest climb!"

Clara

Product

"As a Product Owner I am constantly juggling between different needs and perspectives to ship the best version of our product to our users. I found my passion in creating digital products for mobile devices, especially apps. Working in an agile setting with crossfunctional teams, highly motivates me."

Lea

HR

"I am Lea and here to create a motivating and fun environment in order to tap the full potential of our team. Our goal is to all grow together and therefore we support the growth of every single one. In order to bring the digital development of SAG to the next level, I am looking for talented people who are motivated to shape this path together with their own ideas."

Mats

Marketplaces

“As Product Owner responsible for the growth of Marketplaces in Europe, I never get bored. Juggling several channels at once is my passion and each channel in itself is a challenge. I strive for smart data-driven dynamic solutions that help me to keep the control over as many channels as possible in order to find the best strategy for our Business."

Stefan

Category Management

"Shaping excellent assortments requires a deep end-to-end understanding of our Product Lifecycle, the value-add for our customers and working well in a data-driven world.
My enthusiasm for Category Management is driven by the internal and external complexities of market, products, services and cross-functional collaboration.
As authentic leader and ambitious sportsman, I have a passion for establishing growth-driving team spirit and building successful business relationships."

Lukas

BI & Data

"Make data your greatest asset!
As Product Owner Business Intelligence, I want to provide my colleagues with great solutions in this area. If you want to understand your customers, your products, the whole company, you can't do it without data. I love that this attitude is lived at SAG Digital. This, a modern data stack and great colleagues help me to achieve this goal."